March 12, 2025 - 04:56
Dallas, TX (March 11, 2025) – Learfield, EA SPORTS, and OneTeam Partners have been awarded the esteemed Sports Business Journal’s Sports Business Tech Award for Best Technology Collaboration. This accolade highlights the innovative partnership among these three organizations in creating a transformative commercial opportunity for student-athletes centered around Name, Image, and Likeness (NIL).
The collaboration has successfully streamlined the opt-in process and management of athlete participation, enabling student-athletes to capitalize on their personal brand while maintaining compliance with evolving regulations. This initiative not only empowers athletes to monetize their likeness but also enhances the overall landscape of college sports, fostering a more equitable environment for student-athletes.
The recognition underscores the significance of technological advancements in sports and the importance of collaboration among industry leaders. By leveraging their collective expertise, Learfield, EA SPORTS, and OneTeam Partners are setting a new standard for how technology can support and elevate the athlete experience in today’s competitive landscape.
